• I’m a seasoned product and brand designer with a passion for bridging design, strategy, and human-centered problem-solving. Over the course of my career, I’ve led the development of innovative products and experiences that connect people, fuel collaboration, and drive growth within organizations. From crafting scalable digital solutions for platforms like Slack and Microsoft Teams to designing cohesive brand systems from the ground up, I thrive on transforming complex ideas into impactful, user-centric experiences. My work spans both design and product strategy, with a focus on creating intuitive, functional, and engaging experiences that align with business goals and user needs.

  • I believe in the power of storytelling through design, creating systems that connect users to what matters most. With a strong background in both product and branding, I’ve helped companies like Upwardli, Westgate Resorts, and Arrow Electronics evolve their identities while crafting intuitive products that solve real-world problems. As a designer, researcher, and product manager all rolled into one, I focus on ensuring that every aspect of the user experience aligns with the brand’s mission and values.

  • When I’m not designing or strategizing, you’ll likely find me hiking, camping, or escaping into a great book. I love to immerse myself in creative projects that go beyond the digital world, whether it’s wood-working, house projects, or trying something new. Growing up in Denver but now based in Philadelphia, I feel lucky to have both mountain and city perspectives influencing my work and creativity.

  • I’m passionate about empowering teams and fostering environments where collaboration and innovation thrive. As a leader, my goal is to make myself and my team heard in high-stakes moments while staying true to the broader vision for both the user experience and the product.

Director of Product Development, Emerging AI Products – Wiley

February 2025 - Present

  • Defined and launched "Workflow," a new enterprise SaaS offering, integrating AI-powered DiSC insights within Microsoft Teams, aimed at driving positive business outcomes through improved communication & collaboration.

  • Spearheaded internal alignment and successfully navigated complex organizational dynamics, fostering cross-functional partnerships that accelerated the execution of emerging initiatives.

  • Contributed to the evolution of the enterprise strategy by leading the product workstream, outlining key deliverables such as the Solution Design Framework, Implementation Guidelines, and other strategic documents to guide future product development and customer success.

  • Increased organizational adoption of SaaS approaches, contributing to a new revenue channel in enterprise sales, and positioning AI as a strategic enabler to foster long-term business growth.

Co-Founder, VP of Product & Design – Tribute

Aug 2020 - January 2025

  • Led the end-to-end product lifecycle, from discovery and design to testing and implementation, in alignment with company goals.

  • Collaborated closely with Founder/CEO to define product strategies, leading to the acquisition of 12 enterprise customers, including Microsoft, Zillow, Sonos, Coinbase, and Carta.

  • Spearheaded a product relaunch, driving a Net Promoter Score (NPS) of 86 at the time of closure.

  • Managed cross-functional teams, including engineering, for efficient execution and successful go-to-market launches of multiple product versions: v1 (Mobile + Admin portal), v2 (Web with Slack & Teams integration), and v3 (Slack & Teams native + new Admin portal).

  • Developed and scaled user testing practices, reducing feedback cycles from over 6 months to just 24 hours, significantly accelerating iteration speed and enabling faster, data-driven decision-making.

Founder and Principal – Moore Than Studios

Jan 2015 - Present

  • Founded and led a design consultancy, guiding clients in aligning product and brand strategies with business objectives.

  • Delivered high-impact design solutions that improved user experience and brand perception for over 20 businesses including Augment, Upwardli, and TipHaus while managing diverse stakeholders, ensuring alignment with business goals.

Senior Product Designer – Energage

Jan 2019 - Aug 2020

  • Led the development of innovative solutions to enhance user interaction and experience, directly contributing to an increase in customer retention.

  • Collaborated with cross-functional teams to test and iterate on internal initiatives, optimizing user flows and improving the interface design.

  • Established a user testing process, driving a more data-driven approach to design and improving product decisions.

Lead Interactive Designer – Teknikos

May 2015 - Dec 2018

  • Led the creation of user experience and visual design deliverables, ensuring alignment with strategic objectives.

  • Contributed to user testing, ensuring the product met the needs of end-users across web and mobile platforms.

  • Designed user-centric features for web, mobile, and large-scale applications, improving user satisfaction and engagement.

  • Developed scalable solutions that enhanced cross-platform usability, ensuring a seamless experience.

Interactive Design Contractor, Pet360

Oct 2014 - May 2015

  • Designed web, email, and social media assets for Pet360 brands, improving customer engagement through seasonal campaigns.

  • Collaborated with marketing teams to enhance user experience and integrate user feedback into product design.

ACTIVITIES

Mentor, ADPList
2023-Present

Advanced AI Product Management Certification, Maven
2025

Data Literacy for Product Managers, Maven
2023

Creative Director, PHLBloggers
2015-2017

Creative Director, The Blog Connect
2015-2017

Host, Cry Babies Art Show Benefiting the ACLU
2017